Grievance Redressal Mechanism
In compliance with Rule 3(2) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, Rule 4(1) of the Consumer Protection (E-Commerce) Rules, 2020, and Section 8(9) of the Digital Personal Data Protection Act, 2023, the site operator has appointed a Grievance Officer for the resolution of complaints from shoppers, merchants and data principals.
Grievance Officer
- Name
- —
- Designation
- Grievance Officer
- —
- Phone
- —
- Postal Address
- —
- Working hours
- Monday to Friday, 10:00 – 18:00 IST (excluding public holidays)
- Response SLA
- Acknowledgment within 24 hours; resolution within 15 days.
How to file a complaint
- Send an email to the Grievance Officer at (email to be published).
- Use the subject line "Grievance – [order ID / merchant name / topic]".
- Include: your name, verified phone / email, order ID (if any), the merchant name, a clear description of the issue, and any supporting screenshots or documents.
- You will receive an acknowledgement with a ticket ID within 24 hours.
- The Grievance Officer will investigate and revert within 15 days.
What we can help with
- Requests to access, correct or delete your personal data under the DPDP Act, 2023.
- Complaints about content on the Services that is unlawful under Rule 3(1)(b) of the IT Rules 2021.
- Payment / checkout errors caused by the MIF-CHECKOUT platform.
- Disputes with a merchant that remain unresolved after you have contacted the merchant directly.
- Reports of impersonation, phishing or misuse of the MIF-CHECKOUT brand.
Escalation
If you are not satisfied with the resolution provided by the Grievance Officer, you may escalate:
- For data-protection matters: to the Data Protection Board of India under Section 27 of the DPDP Act, 2023 (once operational).
- For intermediary/content matters: to the Grievance Appellate Committee constituted under Rule 3A of the IT Rules 2021, within 30 days of our decision.
- For consumer-protection matters: to the National Consumer Helpline (1915) or to the appropriate Consumer Commission.
- For cyber-crime matters: at cybercrime.gov.in.
Nodal & Chief Compliance Officers
The site operator does not, as of the effective date, meet the threshold of a "Significant Social Media Intermediary" under the IT Rules 2021 and is therefore not obligated to appoint a Chief Compliance Officer, Nodal Contact Person, or Resident Grievance Officer under Rule 4. We will publish those appointments if and when the threshold is met.
This Grievance Redressal Mechanism is reviewed periodically and updated on this page. See also our Privacy Policy and Terms of Service.